“Also he became a free agent at a young age.” “Drake benefits from a deep catalog that performs well,” says one industry veteran. Lil Baby, “Way 2 Sexy,” Yung Bleu’s “You’re Mines Still”), and now 2022 (Future’s Wait For U co-featuring Tems). Lil Durk) and as a featured guest (Future’s “Life Is Good,” DJ Khaled’s “Popstar”) and into 2021 (“What’s Next,” “Wants and Needs” f. In the time between, Drake’s stature - and leverage - has only increased as the Canadian artist continued to drop hit songs on his own in 2020 (“Laugh Now Cry Later” f. It was just under three years ago when Drake released “Scorpion,” shattering streaming records and, as reported by Variety at the time, making the rapper a free agent. That report listed Drake among UMG’s 2021 “re-signings” and noted €1.52 billion spent on catalog acquisitions and artists advances in 2020 (Drake is listed alongside Bob Dylan and Cash Money his songs have also been ingested into the UMPG system). The company owns 3 million sound recordings and boasts 4 of the top 5 most streamed artists of the last decade on Spotify, per a report to investors issued by UBS Research in summer 2021. To estimate that Drake’s music brings in $50 million annually is no stretch, say sources, and that the deal could be in the vicinity of $400 million or more isn’t either.įor UMG, which is traded on the Euronext exchange, the deal helps solidify its catalog holdings. He’s also the first artist ever to surpass 50 billion combined streams on Spotify. Since 2014, Drake has moved over 37 million album project units.
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